Marketing Dev
December 1, 2021
Job Description
- Bachelor’s Degree
- 8+ years of relevant work experience including experience in integrated campaigns, content marketing and partner content programs
- Experience managing creation and promotion of content across all stages of a customer’s journey to drive business outcomes
Principal Responsibilities
- Lead global initiatives to create, localize, and organize content for SAP, Windows, and VMware solutions
- Create and execute integrated campaigns that include assets, email, paid, blog, and social media to drive user engagement and help them move further down the funnel
- Manage content and digital advertising projects with agencies and in-house experts, evangelists, marketers, writers, and designers
- Work with web and operations teams to monitor and optimize asset/campaign performance
- Influence decision-making across a matrixed organization
- Clearly communicate strategy, recommendations, and results to internal leadership
- Monitor trends, issues, and topics that matter to enterprise customers around the world